ONLINE ADVERTISING

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Website Banner Advertising

Advertising Rates

Ad Type Price /000 Exclusive
Half page $90 Shared (max 3)
Leaderboard (above) $70 Shared (max 3)
Island Advert $70 Shared (max 3)
Full Banner $50 Shared (max 3)
Leaderboard (below) $35 Shared (max 3)

 

Advertising Specifications

The following is the technical specifications for advertising on the Queensland Business News website.
* All rates are GST exclusive

 

1. Half page (Long Island)

  •     Shared with max 3 other advertisers
  •     Displayed at the top of each page
  •     Dimensions: 300px x 600px
  •     Maximum File Size: 200KB
  •     Formats Accepted: JPEG, GIF, SWF
  •     Animation length 15 seconds
Cost: $90/000
 

2. Leaderboard (Above the fold)

  • Shared with max 3 other advertisers
  • Displayed at the top of each page
  • Dimensions: 728px x 90px
  • Maximum File Size: 200KB
  • Formats Accepted: JPEG, GIF, SWF
  • Animation length 15 seconds
Cost: $70/000
 

3. Island advert (Above the fold)

  • Shared with max 3 other advertisers
  • Displayed on each page
  • Dimensions: 300px x 250px
  • Maximum File Size: 200KB
  • Formats Accepted: JPEG, GIF, SWF
  • Animation length 15 seconds

Cost: $70/000

 

4. Full Banner

  • Shared with max 3 other advertisers
  • Displayed on each page
  • Dimensions: 468px x 60px
  • Maximum File Size: 200KB
  • Formats Accepted: JPEG, GIF, SWF
  • Animation length 15 seconds

Cost: $50/000

 

5. Leaderboard (Below the fold)

  • Shared with max 3 other advertisers
  • Displayed at the bottom of each page
  • Dimensions: 728px x 90px
  • Maximum File Size: 200KB
  • Formats Accepted: JPEG, GIF, SWF
  • Animation lenght 15 seconds
Cost: $35/000



 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Banner Specifications explained

The dimensions of banners are measured in the number of pixels in their width and height, so for instance, a banner that is 468X60 is 468 pixels wide and 60 pixels high.

Banners also have a weight dimension that is determined by the number of kilobytes (K) of data they contain. This is often referred to as the file size. Increasing the number of colours, graphics, animation and words in a banner increases its file size, or weight. The heavier the banner, the longer it takes to appear on screen, which is why online publishers put a limit on how heavy a banner can be.

General image specifications

  • URL: Please supply the URL to which your ad is to be linked.
  • Transparency: Graphics may be used on many different coloured backgrounds, so don't create transparent backgrounds.
  • Web-safe colours: All large flat areas of colour must be from the non-dithering palette of 216 colours. Be especially careful when using jpg's.
  • File extensions: Final graphics must be supplied with their correct labelling with the appropriate suffix to denote the format, eg. a JPEG banner called my_image must be labelled my_image.jpeg.
  • Animation: Animated (with limited or unlimited looping) or static.