Marketing

HOLSTER STRIDES INTO SOUTH AFRICA

HOLSTER is stepping up its global growth strategy, after opening a new store in South Africa. The Noosa-based jellies footwear brand targeted the up-and-coming fashion hub of Johannesburg to open its new boutique. The move will accommodate growing demand from overseas distributors, with the brand stocked in UK department stores includ...

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JOB ADS IMPROVE FOR THIRD CONSECUTIVE MONTH

JOB advertisements in Queensland have improved for the third consecutive month, according to trend estimates from the ANZ job advertisements series. Only Queensland, the Northern Territory, and Tasmania recorded a trend increase from February to March, with Victoria remaining flat and New South Wales falling 1.7 per cent. Nearly 400 Q...

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MAGAZINE READERS RECEPTIVE TO PRODUCT ADS

MAGAZINE readers are more likely to try new food products and supermarket brands, according to research from Roy Morgan.

According to the data, Australians who have read four or more latest magazine issues are around a third more likely than the average to agree they are often one of the first to try new food products, new supermarket brands ...

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SOCIAL MEDIA KEY TO REVENUE RISE

SMALL and medium business operators (SMEs) embracing social media were more likely to see revenue rise rather than fall in the 12 months to February 2013, according to research by MYOB.

The latest MYOB Business Monitor revealed SMEs were 56 per cent more likely to see a revenue rise by using social media, with 28 per cent reporting a rise in ...

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